Job Description

VP of Sales & Marketing

Location: Oneida County

$135-160K

About Our Client

Our client is a growing manufacturer seeking a dynamic leader to drive their sales and marketing efforts to the next level.

Job Overview

The VP of Sales & Marketing will be responsible for developing and executing strategies that drive revenue growth, enhance brand awareness, and expand market share. This leader will oversee all sales and marketing functions, including digital and traditional marketing, e-commerce, customer engagement, and business development. The role reports directly to the CEO and plays a key part in the company’s succession planning, with potential future leadership opportunities.

Key Responsibilities

• Strategic Leadership : Develop and implement comprehensive sales and marketing strategies aligned with company objectives.
• Team Management : Lead, mentor, and inspire a team of professionals in sales, marketing, and customer service.
• Revenue Growth : Drive sales through direct-to-consumer channels, e-commerce platforms, and strategic partnerships.
• Digital Marketing & E-Commerce : Oversee online marketing efforts, including SEO, social media, paid advertising, and email campaigns.
• Market Analysis & Innovation : Leverage data analytics to optimize marketing campaigns, product launches, and customer engagement strategies.
• Budget Oversight : Manage marketing and sales budgets, ensuring resources are allocated effectively for maximum ROI.
• Cross-Functional Collaboration : Work closely with product development, operations, and executive leadership to align business goals.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 7+ years of experience in sales and marketing, with at least 3 years in a leadership role.
• Proven track record of driving sales growth and executing successful marketing campaigns.
• Strong expertise in digital marketing, e-commerce, and direct-to-consumer sales.
• Excellent communication, negotiation, and leadership skills.
• Analytical mindset with a data-driven approach to decision-making.
• Passion for quality, sustainability, and American-made products.

What They Offer

• Competitive salary in the $150K-$200K range, based on experience.
• Comprehensive benefits package, including health insurance and retirement plans.
• A collaborative and innovative work environment.
• Relocation assistance and sign-on bonus for qualified candidates.
• The opportunity to play a key role in the company’s future leadership.

Additional Details

• The role requires at least three days per week onsite at the company’s headquarters.
• Limited travel required, primarily for industry trade shows.
• While our client prefers candidates with direct-to-consumer experience, B2B professionals with strong digital marketing skills will be considered.

​Applic

ation ProcessPlease

submit a resume and a cover letter to cnyjobs@cpsrecruiter.com detailing your experience and qualifications for the role. This

i

s an excellent opportunity for a digitally savvy, results-driven sales and marketing leader to join a growing company with a unique market position. If yo

u

are ready to make an impact and help shape the future of a thriving American brand, we encourage you to apply. CPS R

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