Job Description

Founded in 1909 by Milton and Catherine Hershey, Milton Hershey School (MHS) is a tuition-free private home and school for 2,100 pre-K through 12th grade students from disadvantaged backgrounds. Since its’ founding, the lives of almost 12,000 children have had lives transformed through high-quality education and a positive, nurturing home life. And the school is growing to serve more students.

MHS is seeking a Video Marketing Coordinator to create and strategically disseminate compelling stories to capture and share the magic of life at MHS for more than 2,200 students, staff, key stakeholders, and 12,000 graduates. This position plays a key role in a strongly collaborative team of professional communications experts that drive the internal and external messaging at MHS. This candidate is expected to be a strong storyteller with an eye for marketing and a highly detailed and organized employee. This is an on-site position in Hershey, PA.

Responsibilities include:

• Be a creative storyteller for MHS. Ability to search and find compelling stories to share across mediums that will inspire, engage, and inform our key stakeholders.


• Plan, execute, and produce a high volume of daily/weekly short-term and long-term strategic video and photography needs as identified to inform and engage stakeholder audiences, including families, alumni, staff, students, etc.


• Strong project management skills are a must. This position will manage multiple competing priority projects simultaneously and coordinate all aspects of the video/photography shoots, including pre-planning and scheduling, production, and post-production.


• Work as part of a team and as an individual owner in conceptualizing, creating, and delivering visual content for web, social media, media outlets, vendors, marketing and other distribution channels.


• Manage the MHS YouTube channel, including video uploading, thumbnail design, creation of meta information, written blurbs, and uploading closed captioning files. Report on data (trends and outcomes) periodically to the team and leadership.


• Support the media relations managers in compiling video and photography requests for media and broadcast placements.


• Support the marketing team with short-form marketing cuts for placement.


• Some experience in motion graphics in After Effects is preferred.


• Strong writer with a background in AP Style.


• Serve as manager for livestream events, including the lead in set-up, promotion and post-production needs. Many of these events happen on evenings and weekends.


• Serve as a still photographer for posed and candid shots.


• Ability to build relationships across campus to find and develop stories.

• The successful candidate will possess a positive, professional demeanor and contribute to the communications and marketing team through collaborative participation, proactive idea generation, and support for a team environment.


• Bachelor’s degree in video production or closely affiliated field. Education in communications and marketing to supplement the video production degree would be a plus.


• At least 3 years of experience producing high-volume and high-quality videos and photography.


• Demonstrated success in producing compelling storytelling through video through a link to samples of your work is required. Storytelling examples in both short form (30 seconds or less) to long form is desired.


• Strong Adobe Premiere Pro CC, Adobe Creative Suite, and Adobe After Effects CC skills. Technical mastery of DSLR systems as well as other video equipment. Experience in livestream.


• Strong creative writing skills are a plus, as some writing is required.


• Interpersonal skills including the ability to engage the subjects of the video and photography for best results, as well as the ability to effectively collaborate with colleagues and students.


• Excellent organizational skills, including the ability to work efficiently and effectively in a fast-paced and deadline-driven work setting, juggling multiple projects simultaneously.


• Work collaboratively within the Communications team as well as other departments on campus.


• Occasional evening and weekend work is required.


• Candidates must demonstrate high integrity as all staff are considered role models for MHS students. Candidates should be willing to actively engage with MHS students.


• All MHS employees are expected to own their area of expertise to help elevate the school's mission.


• The working environment involves duties that require sitting or standing for hours at a time using a computer/laptop and other technology, working under time constraints to meet deadlines, lifting supplies and other materials weighing up to 50 lbs. unassisted, bending, crouching, kneeling, reaching, and standing, walking up and down stairs, and potential exposure to adverse weather.

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