Job Description

Tri Valley Plastic Surgery is a premier and rapidly growing plastic surgery practice seeking an experienced  Marketing Manager to drive patient acquisition and brand growth.  This is an on-site position at our Dublin, CA office.

The ideal candidate is a data-driven marketer with a strong background in paid advertising, conversion optimization, and content strategy, who can collaborate with both internal teams and external vendors to maximize ROI and marketing performance.

Key Responsibilities:

• Optimize ad spend and collaborate with marketing agencies to drive Google Ads and Meta Ads for patient acquisition.
• Analyze campaign performance, identify trends, and implement data-driven strategies to improve ROI and conversion rates.
• Leverage retargeting strategies and paid media best practices to enhance lead nurturing and engagement.
• Collaborate with a website design agency to optimize SEO strategies, enhancing site visibility and improving search engine rankings.
• Oversee website content updates to enhance user experience and lead conversion.
• Track and analyze website performance metrics, adjusting strategies accordingly.
• Create and manage content, including monthly newsletters, social media content, and promotional materials.
• Develop engaging before-and-after patient success stories and educational content.
• Ensure brand consistency across all channels.
• Manage and optimize the CRM system to track patient inquiries, follow-ups, and marketing-driven conversions.
• Develop targeted sales campaigns and automated email campaigns to enhance patient retention and re-engagement.
• Create and refine sales scripts and consultation guides to improve lead conversion.
• Oversee online booking systems to ensure a seamless and user-friendly experience for patients.
• Monitor key marketing KPIs, including ad performance, lead generation, SEO rankings, and patient conversions.
• Generate weekly and monthly reports to measure success and inform future marketing strategies.
• Continuously analyze industry trends and competitor strategies to refine marketing efforts.
• Develop and execute influencer marketing campaigns to expand brand reach.
• Leverage User-Generated Content (UGC) to enhance brand credibility and engagement.

Desired Qualifications:

• 2+ years of experience in digital marketing, paid advertising, or content marketing.
• Proven expertise in Google Ads and Meta Ads management with a focus on ROI-driven strategies.
• Strong understanding of SEO, PPC, and conversion rate optimization.
• Experience managing and optimizing a CRM system for lead generation and patient engagement.
• Background in sales strategy, training, or script development is a plus.
• Experience with email marketing platforms, content management systems, and automation tools.
• Knowledge of Adobe Photoshop, Canva, or similar design tools.
• Excellent communication, organization, project management, and analytical skills.

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