Job Description
Spectrum Reach () grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.
JOB SUMMARY
The Lead Programmatic Ad Ops Specialist ensures the successful fulfillment of programmatically sold Digital advertising campaigns for Spectrum Reach. Works on programmatic deals supporting order entry, rekeying of excel documents/smartsheets into respective SSPs/DSPs. The Lead Programmatic Ad Ops Specialist has direct contact with multiple cross functional teams, suppliers, at times direct client contact.
Responsibilities:
- Actively and consistently support all efforts to simplify and enhance the customer experience.
- Manage and ensure accurate implementation, launch and delivery of all programmatic campaigns.
- Provide informed recommendations about system and workflow improvements.
- Communicate effectively and closely with cross-functional support teams including vendors and external teams.
- Work with publishers and SSPs to debug and resolve technical or inventory issues.
- Traffic all ads directly in SSPs and confirm successful implementation through delivery and review of reporting.
- Maintain Ad Ops processes and best practices and provide suggestions to leadership on automation opportunities (order entry with Salesforce and SSPs).
- Create and develop documentation on all processes to support implementation of Programmatic deals.
- Pull daily advertising domain review report to adhere to Charter/Spectrum Reach creative specifications restriction requirements.
- Participate to identify, evaluate, and partner with strategic local & global programmatic platforms, such as SSPs, DSPs, ad networks, agency trading desks, viewability/fraud providers, and data companies.
- Participate in testing phases of new partner integrations. Involved in A/B testing of technical requirements and enhancements when onboarding new bidding partners to provide necessary transparency of reporting. Complete all testing as assigned and provide constructive feedback when necessary.
- Work on programmatic deals supporting order entry, rekeying of excel documents/smart sheets into respective supply-side platform (SSPs), reporting, troubleshooting and creative review or management.
- Required to attend all meetings specific to the initiation and growth of the programmatic business as a key revenue driver for the company.
- Works cross-functionally as a liaison on projects, new procedures, new systems, workflows, best practices and campaign, or creative issues as requested.
- Perform other duties as assigned.
Qualifications:
- Ability to make decisions and solve problems while working within assigned deadlines
- Ability to work quickly to identify, head off, or solve complex problems
- Ability to pivot between multiple digital systems each day
- Ability to build relationship cross functionally
- Ability to multi-task and work efficiently in a high-paced environment
- Strong MS Office experience, particularly strong Excel skills
- Ability to quickly learn new systems and workflows
- Have sense of urgency and strong ability to prioritize tasks, be self-motivated, and able to effectively manage time and priorities
- Work independently or as a team and multitask
- Effectively communicate with technical and non-technical team members and have the ability to tailor communication accordingly
- Excellent people skills and group communication skills
- Strong understanding of digital advertising operations and industry
- Understanding of digital products and all relevant specifications, guidelines, availability, and creative performance
- Subject matter expert on Spectrum Reach products as it relates to digital services and fulfillment
- Ability to actively troubleshoot and solve client related concerns and issues with minimal oversight
- Ability to learn new systems thoroughly and work to solve problems presented, while knowing when to alert and involve leaders for assistance
- Has the ability to lead teams by example to get complex tasks up and running with accuracy
- Education
- Bachelor's degree or equivalent combination of education and experience
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