Head of Global Marketing Campaigns and ABM
About the Company
Market-leading software feature management platform
Industry
Computer Software
Type
Privately Held, VC-backed
Founded
2014
Employees
501-1000
Funding
$200+ million
Categories
Specialties
Business Classifications
About the Role
The Company is seeking a Head of Global Marketing Campaigns and ABM to take the lead in the strategy, planning, and optimization of integrated campaigns and account-based marketing programs. This pivotal role involves owning the development of innovative, measurable, and scalable programs that are designed to drive pipeline and revenue growth. The successful candidate will be responsible for leading a team of demand generation professionals, overseeing both large-scale campaigns and targeted account-based programs, and working closely with cross-functional teams to ensure the delivery of a consistent and engaging customer experience. A key focus will be on driving results and optimization, with an emphasis on establishing KPIs, measuring performance, and leveraging data to refine strategies. Applicants for the Head of Global Marketing Campaigns and ABM position at the company should have a minimum of 8 years' experience in demand generation marketing, particularly in the context of integrated campaign management within a B2B SaaS environment. A proven track record in designing and executing global marketing campaigns and ABM programs that have a measurable impact on pipeline and revenue is essential. The role requires expertise in demand generation channels, strong analytical skills, and a data-driven mindset. The ideal candidate will also possess exceptional leadership, communication, and collaboration skills, and the ability to influence and align stakeholders across various teams. Experience in SaaS, enterprise technology, or a related high-growth industry is a must, with familiarity in feature management, developer tools, or technical audiences being a plus.
Hiring Manager Title
VP of Global Demand Generation
Travel Percent
Less than 10%
Functions
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