Job Description
JOB SUMMARYThe Digital Marketing Manager for Jollibee Group North America is responsible for planning, developing, implementing and managing the overall digital marketing strategies of the Jollibee brand, by identifying trends and insights and optimizing spend and performance based on the insights. This includes recommending new and creative growth strategies through digital marketing, identifying short-term and long-range issues that must be addressed; measuring marketing effectiveness of all digital marketing campaigns and assessing against goals of return of investments (ROI) and key performance indicators (KPIs) and optimizing the online presence across digital touchpoints and executing cut-through digital marketing activities. S/he is responsible for the sales channels (online ordering, and 3rd Party Aggregators); generating site traffic; managing the brand/s’ presence on social and search platforms; developing a loyalty program and implementing email marketing efforts. Likewise, s/he is responsible for managing, guiding and training digital marketers and other marketing positions in the team.
Essential Functions Key Result Area #1: Sales Channel Management
- Lead Online Ordering channel management including marketing promotions and menu optimization.
- Lead marketing promotions, offers and campaigns designed to drive sales growth and new user acquisition through digital ordering channels.
- Manage 3rd Party Aggregator (DoorDash) relationship including marketing promotions and innovation partnerships.
- Utilize strong analytical ability and collaborate with agencies and other vendor partners to evaluate end-to-end customer experience across multiple channels and customer touch points.
Key Result Area #2: Social and Search Platform Management
- Design, build, and maintain the brand’s social media presence.
- Manage the social media calendar, including agency partner relationship for content creation and channel management.
- Manage the Search Engine Optimization (SEO) and Search Engine Marketing (SEM) of the Jollibee USA and Jollibee Canada websites.
- Optimize JFC NA (Philippine Brand-Jollibee) presence on independent search and review platforms (Yelp).
Key Result Area # 3: Email Marketing
- Manage the expansions of email marketing platform including promotional calendar, content development and post-evaluation.
Common Key Result Areas (kra) On top of the above essential functions, the Digital Marketing Manager will perform the following key result areas common to all Marketing team members:
- Accelerate Sales Growth
- Ensure Solid Profitability
- Improve Brand Accessibility
- Expand Reach and Appeal to a Broader Market
- Build Marketing Capabilities to Support Accelerated Growth
Others - Collaborate and initiate business meetings with direct reports, internal support functions and external clients to achieve desired results related to department’s projects.
- Manage allocated budget for project/s and/or assigned brand/units/department.
- Manage significant timelines and deliverables as agreed.
- Perform other job or marketing expertise related assignments in order to develop one’s self and/or share one’s expertise resulting to support work efficiencies.
JOB SPECIFICATIONS Education - At least a Bachelor's degree in marketing or a related field or any equivalent related course.
Experience - At least 3 years of progressive and extensive work experience in digital marketing from manufacturing and/or foodservice industry, or any equivalent combination of education and experience from which comparable knowledge, skills and abilities have been achieved.
- 2-3 years of experience working in QSR/CPG and managing aggregators (DoorDash, etc.) and online ordering platforms (Olo).
- Demonstrated/demonstrable experience leading and managing Search Engine Optimization (SEO)/Search Engine Marketing (SEM), marketing database, email, social media, and/or display advertising campaigns.
- Demonstrated/demonstrable experience in setting up and optimizing Google AdWords, Facebook and Instagram campaigns.
- Solid knowledge and experience in website and marketing analytics tools.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Skills and Essential Traits - Technical Competencies:
- A prove track-record of successful digital platform marketing success.
- Ability to translate data into insights for actionable growth.
- Strong desire to build an emerging brand.
- Excellent time and project management skills, a proven ability to manage multiple projects simultaneously.
- Working knowledge of website analytics tools (e.g., Google Analytics)
- Excellent presentation development and storytelling skills in PowerPoint and analysis in Excel.
- Passion for food/food attributes
- Core Competencies: C.A.M.P. requirements
- Creating the Future
- Advancing Personal Excellence
- Managing the Business
- Promoting People Processes
- Essential Traits (as assessed using HR tool)
- Self-Motivated
- Organized
- Planning
- Precise (Attention to Details)
- Balance of Authoritative and Collaborative
- Balance of Certain & Open/Reflective
- Balance of Frank & Diplomacy (excellent communication skills on all forms/methodologies)
- Interpersonal Skills
- Presentation/Facilitating Skills (Comfortable presenting high-level reports to senior management)
- Persistent
- Innovative (Creative)
- Team Oriented (Relationship skills to be able to work across all teams and functions)
- Analytical
- Optimistic
- Fast Tempo with precision (accuracy & excellence)
- Effective Enforcing
- Enlists Cooperation
- People Oriented
- Finance/Business
- Numerical
- Coaching
- Handling Conflict
- Pressure Tolerance
- Negotiation
- Behavioral Attributes (live the core values of the organization):
- Customer Focus
- Speed with Excellence
- Humility to listen and learn
- Integrity
- Spirit of Family and Fun
Non-Essential Duties And Responsibilities (indicate Items To Be Included)- Perform administrative duties as necessary i.e. making copies, filing, etc.
- Prepare department plans, objectives, goals, strategies and measures.
- Prepare annual budget and manage operating expenses pertaining to brand assignment or assigned function.
- Prepare management reports.
Other Qualifications - Computer Literacy: Proficient or Advanced in MS Applications (MS Word, Excel, PowerPoint) and trainable in other software related to marketing or business analytics
- Physical Effort/Requirements: While performing the duties of this job, the employee will:
- Work 10% on field; 90% in the office. Travel via air or road transportation in the United States and Canadian provinces with Jollibee Group North America (Chowking) presence will be required seldomly.
- Sit for the majority 80% of the scheduled work shift.
- Lift, reach, pull, push, grasp and use hands rarely.
- Bend and/or squat down occasionally.
- Need to see well enough to read/compose email, reports and use the computer and be proactive on changing data/information.
- Need to speak and hear well enough to give/receive instructions, feedback and communicate with employees, customers and partners.
- Be required to work irregular hours, varying work shifts schedules as necessary at work.
- Work Environment: While performing the duties of this job, the employee is regularly exposed to:
- 10% Field work (with varying weather, traffic, noise, and other outdoor conditions)
- 90% Office setting (mild to moderate noise level
- Tensions and pressures may arise in meeting deadlines and goals.
This job description has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or be interpreted as an exhaustive list of all duties, responsibilities and qualifications required of employees assigned to this job. The duties, responsibilities may differ from the job description, and that the other duties as assigned, may be part of the job. If the position requires a college/university degree, it must have been issued by an educational institution accredited by the United States Department of Education. Any degree issued by educational institution outside the United States must include documentation validating the equivalency of the degree to the same degree in the United States to be considered acceptable for this company’s purposes.
Reasonable accommodation for people with disabilities maybe requested by calling (626) 369-7118 at least five (5) working days in advance of the scheduled examination/assessment date(s).
THIS JOB IS FOR IMMEDIATE PLACEMENT.
APPLICANTS MUST BE AUTHORIZED TO WORK IN THE USA.
Job Tags
Temporary work, Work experience placement, Immediate start, Outdoor, Shift work,