Job Description

Job Title : Digital Marketing Director

Pay Rate : $180K - $200K per year

Duration : Direct Hire

Location : Onsite in Brea, CA 92821

POSITION OVERVIEW :

We are seeking a Digital Marketing Director to lead our dynamic marketing team at our Brea, CA location. The ideal candidate will have grown from a performance/marketing data analyst background, with strong experience in advertising operations and hands-on execution. This role requires a strategic leader who excels in data-driven decision-making, budget management, and driving growth through paid channels, SEO, and email/SMS marketing campaigns.

KEY RESPONSIBILITIES :

• Develop and Execute Digital Strategy : Lead the development and implementation of a cohesive digital marketing strategy that aligns with overall business goals and objectives.
• Lead Paid Performance Team : Manage the paid performance marketing team, overseeing PPC, display advertising, social media advertising, and other paid channels.
• SEO Strategy : Oversee and refine SEO strategies to enhance organic search rankings, increase website traffic, and optimize conversions.
• Email and SMS Campaigns : Plan and execute targeted email and SMS marketing campaigns to engage customers, increase retention, and drive revenue.
• Data-Driven Insights : Monitor and analyze performance metrics across all digital channels, providing regular reports to senior management and optimizing strategies based on data insights.
• Cross-Functional Collaboration : Work closely with content , design , and product teams to ensure a unified and integrated approach to digital marketing efforts.
• Trend Awareness : Stay up to date with industry trends, new technologies, and best practices, ensuring our digital marketing strategies remain innovative and competitive.
• Budget Management : Manage the digital marketing budget (~$10M+), ensuring optimal resource allocation and maximizing ROI across all paid channels.
• Team Leadership : Mentor and develop a high-performing digital marketing team, fostering a culture of innovation, collaboration, and continuous growth.

REQUIREMENTS :

MUST-HAVE :

• DTC Experience : Proven experience working with direct-to-consumer (DTC) brands , driving growth through digital marketing strategies.
• Growth Strategies Expertise : Led growth marketing strategies , including go-to-market (GTM) strategies and other growth tactics.
• Team Management : Experience leading and managing a team of 5-6 people, fostering a collaborative and productive work environment.
• Cross-Functional Collaboration : Strong experience collaborating with cross-functional teams, particularly in branding , creative , and web teams .
• Budget Management : Managed significant marketing budgets (~$10M+), driving a 4-5x ROI , correlating to revenue growth of $40-50M.
• Campaign Execution : Hands-on experience executing campaigns across all paid channels, including Google Ads , Meta (Facebook/Instagram) , Affiliates , and others, with a focus on budget allocation and optimization.
• Data-Driven Decision Making : A strong data-driven mindset , able to analyze and interpret data to identify challenges and opportunities, set performance benchmarks, and apply insights to refine strategies.

NICE-TO-HAVE :

• Branding Strategy : Ability to provide strategic guidance for branding initiatives, including product persona development, positioning, and PR content creation.
• Industry Experience : Preferably experience in action sports or high-ticket consumer electronics .
• Omnichannel Experience : Background in companies with an omnichannel approach (DTC + B2B) and a focus on DTC.

QUALIFICATIONS :

• Education : Bachelor’s degree in Marketing , Business , or a related field; Master’s degree is preferred.
• Experience : 5+ years of experience in digital marketing , particularly with a focus on paid performance , SEO , and email/SMS marketing .
• Growth Success : Proven track record of successfully developing and executing growth strategies, driving sales, and customer acquisition.
• Leadership : Strong leadership and team management skills, with the ability to inspire and lead a high-performing team.
• Analytical Skills : Excellent analytical skills, with proficiency in digital marketing tools like Google Analytics , Google Ads , SEO tools , and email/SMS marketing platforms .
• Communication : Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and at all levels of the organization.
• Adaptability : Thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously while achieving marketing goals.

If you’re a data-driven marketing leader with a proven track record in driving growth through digital channels and performance marketing, we invite you to apply for this exciting opportunity!

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT:

Suna Solutions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Applicants, with criminal histories, are considered in a manner that is consistent with local, state, and federal laws.

REQUESTING AN ACCOMODATION

Suna Solutions is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Suna Solutions and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Suna Solutions and have accommodation needs for a disability or religious observance, please call us at 1 (888) 223-4788, send us an email or speak with your recruiter.

PAY TRANSPARENCY POLICY STATEMENT

Compensation for roles at Suna Solutions varies depending on a wide array of factors including but not limited to the specific client, office or remote location, role, skill set and level of experience. As required by local law, Suna Solutions provides a reasonable pay scale to include the hourly or salary range that Suna Solutions reasonably expects to pay for roles that may be hired in California, Colorado, New York City or Washington as set forth below.

Job Tags

Similar Jobs